Meet Russell Turner
Market Research
& Brand and Communication Strategist
During my time in the marketing industry, I held two distinct roles: market research "insighter", and as brand and communication strategist.
I found that strategists often struggled to understand the hidden potential of insights due to a lack of research context or communication skills from the "insighter." The absence of collaboration between these two roles hinders the effective use of insights.
Drawing from my experience in both links in the marketing chain, I rapidly deliver clear and actionable marketing strategies founded on rigorous understanding of my clients’ customers.
Russell Turner has over two decades experience in marketing research, brand, and advertising strategy working with international agency networks, home-grown independent agencies, and founder of Russell Turner Strategy since 2017.
Services
MARKETING STRATEGIES
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Brand positioning and architecture
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Customer and product value propositions
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Messaging hierarchies for communications
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Strategic propositions for communication campaigns
MARKETING INSIGHTS
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Deep customer / stakeholder understanding
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Identifying roots of marketing performance issues
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Viability of product / service concepts
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Response to advertising concepts
Recent Projects
AUSTRALIAN INSTITUTE
OF MUSIC EXPLORATORY RESEARCH
Challenge
The Australian Institute of Music researched the student market for music higher education post-Covid-19 to comprehend their mindsets. They focused on student perceptions of the music industry and how these influence their decisions when choosing a music degree program or provider.
"Russell is the real deal. We engaged him to help us evaluate and eventually completely redefine our brand narrative, and the work he put in was top tier.
His leadership, his insight-led approach, his professionalism, his client management and his genuine desire to help make a meaningful change cannot be understated.
A total joy to work with and I happily recommend him to anyone looking for strategic insight or innovative direction."
- Brett Reardon,
Head of Brand, Marketing,
and Communications at headspace
Testimonials
"It’s his exceptional ability to understand requirements of the brief and appropriately interrogate its assumptions, quickly get up to speed on existing insights and strategic considerations, and turn around actionable insights in a professional manner, no matter how tight the deadline."
- Ariel Spigelman,
Head of Market Research and Insights, UTS
"Russell has brought incredibly useful actionable insight to the Australian Institute Of Music, about our customers, our competitors and our sector, as well as our product. As a sole trader he matches the outputs of far larger vendors providing super value. I cannot recommend Russell more highly, his work underpins many key decisions taken at AIM, ensuring our strategy is evidence based, both with quantitative and qualitative data, and led by sound judgement and valuable market research expertise."
- John Chalmers, CEO,
Australian Institute of Music
Brand Experience
I've had the pleasure to work on a wide range of brands
in diverse industries throughout his career
Blog
